TrustRadius Insights
AdStage is a versatile platform that caters to a variety of user needs, as evidenced by the positive feedback from customers and …
Overview
What is AdStage?
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete…
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What is AdStage?
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a…
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- Premium Consulting/Integration Services
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Product Demos
AdStage Launch Festival demo video
YouTube
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is AdStage?
AdStage Features
- Supported: All-In-One Solution
- Supported: Optimize Campaigns
- Supported: Automation
- Supported: Reporting & Analytics
- Supported: Conversion Tracking
- Supported: Campaign Management
- Supported: Campaign Creation
- Supported: Ad Types
- Supported: App Gallery
AdStage Screenshots
AdStage Video
In this video, we’ll take a tour around the AdStage interface so you can get familiar with how everything is laid out.
AdStage Competitors
- StitcherAds
- Marin Software
- Kenshoo
- Acquisio
AdStage Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.
StitcherAds are common alternatives for AdStage.
Reviewers rate Ad dashboards and Ad conversion tracking and Ad attribution reporting highest, with a score of 9.
The most common users of AdStage are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
AdStage is a versatile platform that caters to a variety of user needs, as evidenced by the positive feedback from customers and reviewers. The platform solves efficiency problems by automating tracking, changes, and analytics, saving users time and resources. With AdStage, users can easily access campaign data and monitor key performance indicators, enabling quick decision-making and budget control. The white-label reports and extensive template variety offered by AdStage have been particularly praised by reviewers. Additionally, customers value the platform's ability to scale their business, optimize deployment, and utilize machine learning to automate tasks within LinkedIn.
One of the standout features of AdStage is its customer support, which has received high praise for its prompt responses and helpful assistance. Users appreciate the platform's ability to improve internal reporting and budgeting processes through semi-automation on a daily basis. With AdStage's capability to pull automated analytics reports from different marketing platforms and visualize them in one report, users can easily identify key insights and improve efficiency. This feature also allows for the creation of detailed and professional-looking reports that clients appreciate.
AdStage is widely used for multi-platform ad campaigns, providing users with a positive overall experience. By consolidating reporting and editing PPC campaigns across multiple platforms, AdStage saves users a significant amount of time. The platform’s scheduled reports and ad management features are primary use cases for many users. Furthermore, small agencies benefit from AdStage's ability to unify campaign management and reporting functions.
In summary, AdStage offers a comprehensive set of features that address various user needs. Its ability to streamline campaign management, provide efficient reporting solutions, and save time make it an invaluable tool for businesses of all sizes. With positive user experiences across different industries, AdStage continues to be a go-to platform for optimizing ad campaigns, improving efficiency, and making data-driven marketing decisions.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
We are currently using Adstage to support our own LinkedIn Ad efforts and are now expanding our use as we bring on clients that are interested in leveraging LinkedIn advertising as well. It is primarily used by our marketing team, as the reporting functionality of Adstage makes it easy for the executive team to stay abreast of results without spending time in the platform.
- Custom Formulas: AdStage gives users the ability to leverage different data points delivered by the ad platform to create custom metrics. For example, the LinkedIn Advertising platform does not export the data surrounding 'Cost Per Lead,' but we were able to generate that metric in AdStage by creating a formula using two of the data points that are exported. This is a very important metric for us, and I haven't found another reporting software that can do it. I think this adds incredible flexibility to reporting.
- Custom Grouping: We have gotten incredible value out of the 'grouping' functions in the platform. For example, we wanted to do an analysis of what days performed better for our LinkedIn ad campaigns, but that's not a data point we can export. We created daily campaigns, labeled them as 'DATE [DAY OF WEEK],' and then were able to group the data by the [DAY OF WEEK] label in Adstage. As long as you can create a label for it, you can measure it.
- Cohesive Product Line: All 3 of their products are incredibly valuable, especially when paired together. While I only currently use AdStage Reporting, I'm doing a trial of Automate and will likely purchase it as we scale more LinkedIn Advertising clients. If you're working with multiple accounts and have a nuanced strategy for your ads (pausing at certain times, only running ads on weekdays, etc.), then automate is a must.
- Customer Service: I signed up for AdStage exactly a year after my first demo (definitely a slow burn). When I re-emerged many months later, the rep that I had worked with previously not only remembered me, but gave me an additional extended free trial to make sure I was ready to purchase. My CSM has been excellent, not only checking in consistently but also helping me build reports and keeping my account in mind for new features they are rolling out.
- I have very little negative feedback regarding this platform. At one point in time, you could create and publish ads to the various platforms via Adstage, but they have started to move away from that functionality. You now have to create campaigns on the platform (for example, LinkedIn) and then automate functions of those campaigns on AdStage. I'd love it to be a one-stop shop where I didn't have to deal with the ad platform at all.
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100%
10.0
- We haven't been using it long enough to have a positive ROI, but I'm confident we will as we optimize our campaigns based on the data we receive from AdStage.
- AdStage saves myself and my team hours of time each week that we would normally spend preparing reporting or doing ad analysis in excel. This was the reason we purchased AdStage, and it's really living up to its promise.
AdStage has by far the best UI and custom functionality of any of the platforms we demoed.
December 15, 2018
AdStage Changes the Game for Digital Advertisers
AdStage fills several business needs for our agency. First, it acts as a reporting platform, allowing us to send automated dashboards covering multiple ad channels to clients on a regular basis. Second, it provides automation features such as bid and budget management, pausing ad groups/campaigns, or running certain ads during certain time periods (such as holiday sales).
- AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
- The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
- The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
- It's software, so glitches happen. And when those glitches happen, you need to talk to Support. While the Support team is really helpful, not reading from a script or just looking in the Help docs, there's often a severe lag time of hours or even days. That can be crushing when the glitch is affecting your ad campaigns that are spending money right now.
- Setting up reports can be really frustrating if you want to customize them at all. If you want your Facebook Ads widget to only report on certain campaigns, there's no ability to filter by a naming convention or launch date, you just have to select every campaign manually. It's a bit like Magento—powerful, but working within the system can be really time-consuming.
- Right now, AdStage focuses on Google & Facebook. So if you run ads on Snapchat, Pinterest, or Taboola you're kinda out of luck. They rolled out some LinkedIn stuff recently, and they say those other networks are on the way, but it's a little way that the software could get better.
12%
1.2
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75%
7.5
- In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
- AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
- During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.